Five Offline Advertising Mantras for Startups

The stream of business is ever demanding. People in the marketing department of a business startup have to be on their toes to stay abreast the rapidly changing marketing trends and consumer behavior. This is to be backed up with creativity and a lot of quick-witted advertising tactics. Amongst a number of challenges a startup faces, competition from established counterparts and other new players entering the market can pose a threat. Therefore, it becomes imperative for a startup to be more considerate towards its marketing and advertising techniques.

A decent online marketing strategy is essential for a brand to get noticed. However, digital marketing is not the only way to muster customer attention. There are potent offline advertising strategies that give better brand recognition and consumer response. If you haven’t considered taking up offline marketing, give a boost to your startup with the following five mantras:

1. Outdoor Advertising – Outdoor advertising is fundamentally meant to publicize your business. There are a number of touch points using which you can expose your business to the public such as billboards, taxis and business vehicles, exteriors of buses, etc. Out of these, putting billboards on high traffic areas of a city is a significant way to catch attention. Digital billboards score even more on the attention meter. While attaining billboard space is not easy and reasonable but it is worth it given the kind of brand exposure it gives. Roam around your city and you will find McDonald’s, Subway, Pepsi and adverts of telecom companies gleaming on the billboards.

2. Flyers, pamphlets & catalogues – These seem to be quite old adverts. However, they do get results. The thing to be taken care with them is not to miss out on the creativity. Rather, try putting in some exceptional creativity on these print materials. Flyers should be in the form of informative info-graphics to catch the readers’ attention seamlessly. Some marketing gurus underrate this form of advertising in this internet-age, but remember; there are people who happily welcome and read “glossy papers” (what flyers and pamphlets are colloquially called). Flyers, pamphlets and catalogues have a unique audience of their own and they don’t much bother the expense sheet. Cosmetic giants like Lakme and Oriflame utilize this form of advertising and benefit from it.

3. Trade Shows – Participation in trade shows is another potential way to enhance brand recognition and creating leads. Trade shows offer a great platform to display your product range, target a specific stratum of audience, sell the products and create leads within few days. Discounts and free samples offered while the trade show is on will make people flock towards your brand. Trade shows are also a great way to boost a business via word of mouth since happy customers captured on a trade show are bound to talk about the brand / product with others in their social network.

4. Paper cup advertising – Paper cup advertising surmounts many other offline advertising techniques. Probably, this is the only form of offline advertisement technique which offers undivided brand exposure. While other offline and even online ads have considerable chances of getting unnoticed, this form of advertisement promises high engagement of the targeted audience. A paper cup can be used to get an ad printed on it. This may include a company’s logo, contact number, website address, a crisp punch line, a call to action sometimes accompanied with a discount coupon code for a product or service, etc. An easy to carry cup becomes an effective ad on the go since it accommodates nub of the message a company intends to convey.

Why paper cup advertising promises undivided user engagement?

Paper cups are a common sight in corporate offices, eateries, school and college canteens, small food joints, etc. At every place these cups are used, people are bound to spend time while consuming their beverages or maybe even water. Everybody spends time having a cup of coffee or a cold drink. Don’t they? So, if a cup in their hand is bedecked with striking graphics and crisp words depicting a company’s objective, it surely gets noticed. With paper cup advertising, the exposure time of a brand and its message is high. It is within this timeframe that ad on the paper cup effectively plays its part.

How a startup can use it?

Printed paper cups can be distributed at popular places like corporate offices, food joints, restaurants, shopping stores, school and college canteens, etc. where they are likely to come in contact with loads of people the advert is being aimed at. However, it is recommended to consult an expert cup advertising team to carry out a successful campaign. Startups like Scripbox (investment consultants), NestAway (a company that provides houses for tenants), Chillr (a money transfer app), etc. have consulted GingerCup to use paper cup advertising to their advantage.

5. Branded Merchandise – Away from the din of other marketing techniques, a startup can make optimal use of branded merchandise. In that context, company’s logo or a one liner to heighten its impact can be printed on small useful merchandise like pens, diaries, mouse pads, etc. that could be distributed on charity events and can be donated to local organizations. Doing this, a company projects itself in a positive light and harvests bigger benefits in the long run.

Thus, the perks of offline advertising are manifold. You just have to kick-start it and get the ball rolling for your startup.

Public Transportation Advertising

No matter where you look chances are you can spot an advertisement of some sort within a few feet of you. While social media advertising has risen in popularity, some of the older methods are still proven to be successful but still need to step it up in order to keep up with the digital world. One older method of advertisement that has undergone a bit of a revamp in recent years is bus and public transportation advertising.

Chances are if you live in a big city or area which has public transportation, you’ve probably seen buses driving down the street completely covered in large graphics advertising some chain restaurant or other company. I’ll be honest, when I first saw one of these buses driving through my college campus I was a bit concerned about the safety of it and wondered how in the world they could see through all that plastic! Upon further examination I realized that the material was FULL of tiny little holes that let light shine through. Now as someone who would shortly be entering the design and advertising field, I thought this was pretty genius.

Pre-tiny hole graphics, most bus advertising was done using printed signs that were slid into some metal railings and took up a 2 x 5 foot space. While at the time this was a great method, the chances of you being able to grab the attention of thousands of people in such a tiny space going 30 miles per hour down the road is fairly slim. These small billboards also didn’t offer much advertising real estate and therefore the bus companies probably didn’t make much off the deal.

With these new see thru graphics, a new world of possibilities opened up for transportation advertising. The average 40 foot bus has at least 3000 square feet of advertising space! That is a lot of opportunity for companies to get their face out there and because of the versatility of the product, multiple companies can advertise at once in a single space, bringing down the cost.

One of the other great benefits to this vehicle advertising is the mobility. Public transportation is constantly on the go and particularly in large cities, you’ll be able to reach a greater number of viewers than you would with say a stationary billboard.

If a large bus is a bit out of your budget, don’t worry! See thru graphics can be cut to fit any car and are a great way to advertise your small business on your personal vehicle as well. Most companies will do custom graphics to fit your rearview window so you can create your own moving billboard.

While there are hundreds of different advertising methods available today, few take the time to consider the old tried and true methods. With a little revamp and updating, you can take a proven method and make it even better! So get out there and get your advertising on!

What Type of Vinyl Should I Use For My Sign

Vinyl decals have become very popular in recent years. From decorations to custom signs, decals can be used on just about any flat surface for a variety of reasons. Many have even began creating their own decals with at home vinyl cutters such as Silhouette or Cricut, but with all these decals around, it’s important to know what kind of vinyl is right for your project. To help you figure it out, we’ve come up with a list of the most popular types of vinyl and transfer paper so you can have a better understanding of what product you should use!

Adhesive Vinyl

Chances are you’ll hear a lot of names for adhesive vinyls. Indoor adhesive vinyl is the same thing as removable vinyl and you may even hear it being called 631. This matte finish type of vinyl is most commonly used for vinyl wall decals or signs which won’t be exposed to too much sunlight or harsh elements.

On the other hand you have outdoor vinyl. This is typically considered to be permanent vinyl and also goes by 651. Often used for outdoor signs, this glossy vinyl can be used on any project indoors or out when in need of a more durable material.

Both of these options are available in a variety of colors and sizes making them great for any project. While there are other adhesive vinyl options besides 631 and 651, those are the most common and easiest to use if you ask us!

Heat Transfer Vinyl

Heat transfer vinyl, also known as HTV, is the material used to create custom clothing and (go figure) is applied with heat, mainly via an iron or heat press. This material does not have an adhesive backing like indoor/outdoor vinyl, and will only stick to material if applied with heat.

Transfer Material

While we’re covering the different types of vinyl, it’s probably best to mention a few of the transfer material options available. Transfer tape is a clear, non-gridded material that you place on top of the decal so you can easily install it on the wall or any other surface before removing the transfer tape.

Similar to transfer tape, there is also transfer paper. This is a slightly stickier option and comes with a grid on it to help with alignment in the install process. While the grid can be helpful, it is often difficult to line it up perfectly when applying the transfer paper to the decal.

One other option some people use is contact paper. This is probably the most cost effective option and may be best for those just starting out in the vinyl decal department.

Now that you have a better understanding of what materials to use, be sure to pick the best option for your project. Keep in mind that if you don’t have access to a vinyl cutter, you can always go to your l ocal print shop and they’ll be sure to know what products are right for your decal needs!

Elevator Advertising

Today the old methods of advertising like banners, stickers, pamphlets, brochures and commercials have become too common that we see most of the people trying to avoid and ignore them just because they think, companies using these tactics are trying to compel them to buy and fill their homes with useless things. Now we see that companies are going crazy to buy elevator ads. I am sure you know what “marketing to an attentive audience” means but most people wonder if elevator advertising can be so effective. Check out the most talked about advantages of elevator advertising and you can easily decide on its effectiveness yourself.

If you are a business owner, you are always looking for the proper advertisement that turns out to be efficient, affordable and worth investing, thus resulting in the consideration of channels that are trending, like the elevator ads.

This type of advertising is gaining popularity among small businesses. Small companies that are involved in B2B marketing or in need of getting the attention of a specific niche of consumers with creative concepts, find this type of advertising very convenient and on budget. Elevators installation and advertising is widely common in cities and urban areas, but Americans With Disabilities Act (ADA) compliance has resulted in the installation of elevators in shopping malls, commercial or residential buildings throughout the country and this has become the major cause of interest in the once unknown channel of advertising.

If you still haven’t reached the decision whether you should invest in this channel of advertising or not, have a look at the following benefits of elevator ads.

Creativity

In some buildings, elevator ads created with a great visual appeal and creativeness in mind have become the most attention grabbing advertisement channels ever. From fully wrapping the elevators to the digital elevator display screens, all these mediums have become very famous among the small businesses and the residents likewise.

Micro-Targeting

Advertising campaigns don’t always give you the benefit to control your audience, but this isn’t the case with elevator advertising. Using this channel you can choose the audience of your choice by selecting the regions, neighborhood and even the types of building like commercial or residential, all by yourself. This factor of having the option to choose your own audience with your advertising budget is only available to you in this medium of advertising.

Afford-ability

The afford-ability of elevator ads is perhaps the most attracting feature for small companies with smaller advertising budgets. You can surely spend hundreds of dollars on newspaper or commercial ads without even knowing if your particular audience will see it or not, or you can put a fraction of the cost in this smaller but powerful medium and can be sure that you are getting double, triple the amount of exposure as compared to the costs.

Maximum Exposure

Ever saw an ad in a newspaper and wanted to see it again, but couldn’t find the wasted newspaper? That paper was your money before it went to the bins and got wasted. Same isn’t the case with elevator ads, in-fact these work for you throughout the day and night, making a lasting place in your potential customer’s mind with each passing day.

Editing

In case of any errors, newspaper ads once published can’t be changed without reinvesting the same amount of money but this isn’t the case with elevator ads. These can be edited or altered as many times in a day as needed. So there isn’t any chance of errors or wrong messages being conveyed. You can even run different ads at different times of the day and night.

Selecting the right company for your elevator advertising campaigns is a must if you want to get hold of your audience. Elevator ads that are animated and creative with great visual effects are considered to be the most viewed and active advertising campaigns for your products.

Political Magnets Act As A Great Advertising Tool For Your Party

It is generally seen that during the election period each and every political party tries to attract the attention of people. There are many ways by which one can inform the public of one’s candidature. One of the best ways by which one can immediately draw the attention of people is by using political magnets that will surely help you to win the elections in the long run. A political magnet can be customized as per the requirements of each political party. These magnets are definitely considered exclusive marketing material which will work and will provide you the attention your campaign needs in order to succeed in the upcoming elections.

Is your political party working on a budget and you are worried as to how you can market your campaign with such a limited budget? Well, don’t worry because you can effectively kick-start your campaign by investing a little amount on political magnets. These magnets are applied on vehicles and they will perform their job efficiently while your vehicle is moving from one area to another. One of the advantages of these magnets is that it is able to successfully run your campaign throughout the day at different locations as your vehicle moves to different locations from morning to night.

A political magnet is therefore a moving billboard which can incorporate the name and photograph of the person who is contesting the elections. This magnet acts as a great advertising tool because your vehicle keeps changing locations and thus it helps in attracting new people who see them and get to know about this particular candidate. This medium is highly popular and this is one of the reasons why political parties are using this method for gaining attention of many people.

These magnets are portable in nature. Moreover, these magnets will not damage the finish of your car when they are applied and removed in a proper way. Are you having many vehicles for running your campaign? Well, then you can effectively make use of these magnets by just swapping them from say a van to a car or vice versa as the case may be.

Do you want to reach out to untapped voters? Then what are you waiting for? Just check out entire range of political magnets available in the market and then place an order for your customized magnet for helping you to reach to the masses in no time at all. These magnets are very durable and available in different sizes. These magnets can be personalized in such a way that it helps one to gain the attention of its onlooker with its exclusive appeal.

So, if you are contesting the upcoming elections and want to create the right impression about your party, then just opt for advertising with the help of political magnet and see how it helps you to gain the attention of large crowd within shortest possible time.

The writer of this article suggests the contesting candidate to use political magnets to attract the attention of the common man. He further informs that this magnet acts as a great advertising tool which will help your party to gain popularity and eventually win the elections in the long run.